— The team —

Claude Pecheux
EDHEC Business School

Patrick De Pelsmacker
Universiteit Antwerpen

Elke Vijverman
Vlerick Business School

Benjamin Beeckmans
Solvay Brussels School of Economics and Management

Dominique Vercraeye
Chosen Group

Irene Personne
Personne Consulting

Koen Van Impe
&KOO & BAM

Pascale Cambie
BAM Education