Data Strategy and Business Models

TEACHER / PROFESSOR

• Bernard De Cannière
• Nicolas Van Zeebroeck
• Benjamin Beeckmans

Short Description of the course

An exploration of the major digital technologies and their impact on business models.

The programme covers the 5 strategic aspects of digital transformation:

1. Enhancing the customer experience: how and how the technologies addressed enable improved customer relationships.
2. Transforming or improving core processes: how and how technologies can improve the way an organization operates.
3. The modification and creation of business models.
4. Impacts on the organization.
5. Ethical issues raised by the implementation of these technologies.

With Solvay’s Challenge-based Learning ” 30-30-30 “, each day begins with the presentation of participants’ questions that will serve as a basis for discussion in the modules. The sessions are composed of 30% theoretical content, 30% practical applications and 30% reflections and discussions. The remaining 10% is for further reflection. The days conclude with a debate on the answers to the participants’ questions. Finally, the participants are invited to reflect together on their digital strategy.

course Programme / detailed overview

Day 1: Digital transformation

Which digital priorities for my company?

Digital technologies are revolutionizing whole areas of the industry, but they are difficult to grasp because of the diversity of technologies it covers and the disruptions it entails. The module approaches a simple model that allows to apprehend the digital transformation in a complete and structured way: It sets out 5 basic technological capabilities (what the box really contains when you acquire a digital technology) and 5 fundamental ruptures that result from it (the 5 basic ingredients of the new business models).

Thanks to this transformation model and the comparison with the most digital companies, discover how to better anticipate the threats and opportunities arising from digital, and to better target the organization’s efforts.

DAY 2: Digital Strategies

Which digital strategies for my company?

Digital strategies is about understanding how organization work and how other companies have done it before. The module covers the digital strategy playbook through the exploration of technological capabilities, strategic levers and organizational enablers.

Learn as well, how other companies have flipped strategies when facing the digital wave. From Amazon to Wal-Mart, explore the concepts of transformational strategies that have proven their efficiency for many years.

The module assesses your own digital strategy and digital maturity in order for you to take insightful decisions about the future of your organization.

DAY 3: Digital Business Models

How can I transform my business model into a digital business model?

The digital transformation is not only technological, it is also an organizational and structural change. It changes business models in two ways: by transforming traditional value chains into digital ecosystems and by sharpening the understanding of the end customer’s needs.

The module assesses, through 6 key factors, the position of your company in an increasingly digital environment and identifies the structural changes that will allow you to generate more value through a digital business model.

Also learn in a structured way the processes of innovation and disruption. You will discover the tools and levers that will enable your organization to be more proactive and strategic in the face of innovation.

TARGET students

The program is designed to deliver a multi-disciplinary approach to the challenges and opportunities related to digital transformation. It is particularly relevant for profiles such as:

• Digital Managers who would like to deepen their expertise of digital transformation
• Any functional manager willing to discover how business models, operations processes can be built with digital
• General Managers who would like to enhance their strategy and tactics with an active use of data and business analytics
• The programme is designed for participants with a minimum of 3 years of professional experience and who demonstrate proficiency in English.

Learning outcomes

• A deeper knowledge, understanding and practice of the digital strategies and their impact on organisations.
• A clear and actionable approach to digitalization in big and small organisation
• First-person learning with case studies, debating sessions, rich media, simulations … At the Solvay Brussels School of Economics and Management, we like to place you at the heart of learning − utilizing the immersive approach to make the content of the training more stimulating and directly applicable to real conditions.