Develop your skill set to advance your career and increase your value with our Certificate of Leader in meaningful, customer centric innovation and transformation.


The full certification process takes place in 3 phases:

  1. Preleminary information gathering
  2. Defining the exact program adapted to your needs and skills
  3. Certificate

Phase 1

Info Sessions

The next info session will take place on March 18

You are an experienced professional with a minimum of 5 years of experience in marketing or innovation and you want to boost your career?


Meaningful Marketers are leaders in customer centric innovation and transformation programs.  During our online information session The Steering Committee will present the Institute for Meaningful Marketing. You will get a detailed overview of all the Modules from the Business Schools and we will explain the procedure to get your Certificate of Meaningful Marketing.


Sign up for the next information session.

Registration for Personal Intake

Register now for your Personal Intake

Personal intake

You decided to expand your horizons and learn all about leading your business to customer centric thinking. During a personal intake with advisors from the academic and business world, you will find out which skills you need to develop and which skills you have already mastered.


If you already followed one of the proposed modules or another relevant module from Vlerick or Solvay, in the past 2 years this could be taken into account for this certificate.


It is also possible to add other modules from Vlerick or Solvay relevant in your personal situation as part of the certification.


The output of the personal intake you will be the list of 3 modules to follow at the business schools to get the certificate.


Register Now

Phase 2

Registration Certificate

After your personal intake session you can sign up for the certificate as such.


Get your certificate now


Register for your modules

Depending on your personal study advice, you can choose various modules at Vlerick or Solvay. The lessons will all be in English, some are remote (online), some are in Ghent or Brussels.


You will have to register separately for the selected modules at the business schools directly. You will find links to the different modules on the page “Modules”.

Group session

After a few months there is a meeting with some members of the examination committee and other IMM participants. To get more insights into the examination, exchange experiences and broaden your network.

Phase 3

Personal guidance

A conversation with the professor (also your examinator) about your progress, the program and the final examination. You will receive the concluding practical cases and have the opportunity to ask any questions you have about the program

Examination Committee

You will have to submit your preparation for the cases received at the personal guidance session 3 working days before the examination date.


During the exam you will defend your work to the committee.


The examination committee consists of 2 professors and 2 professional senior marketers from the BAM community.


You will receive the final evaluation of the examination committee 3 working days after your exam.


After successfully passing your assessment, you will receive an IMM-certificate. The IMM-certificate is positioned at the level 7 of the EQF (European Qualifications Framework – Marketing Director/Strategic Marketer). This is for example the NIMA C Marketing of the Dutch NIMA Institute.



The full certification process can take up to 2 years depending on the time you have available to follow the training.


BAM member BAM Non-Member
Personal Intake € 149* € 199*
Guidance & Examination € 799* € 999*
Total Certification € 948* € 1198*

*These prices do not include VAT and do not include the modules of the Business Schools.


The fees for the different modules to be followed will need to be paid to the business schools directly and need to be added to above fees. All information about the modules can be found here.


Please note that for the complete certification trajectory including modules we estimate a total cost of around 12.000 € depending on the selected modules.


Just like the certification process itself, the investment can be spread over 2 years, in line with the progress for each individual program.