Develop your skill set to advance your career and increase your value with our Certificate of Leader in meaningful, customer centric innovation and transformation.

The next info session will take place on December 10

During the online info session of December 10you will get an answer to all of your questions. The Steering Committee will present and explain to you the Institute for Meaningful Marketing. You will get an overview in detail of all the Modules from the Business Schools and we will explain the procedure to get your Certificate of Meaningful Marketing.

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Info Sessions

You are an experienced professional with a minimum of 5 years of experience in marketing or innovation and you want to boost your career?

Meaningful Marketers are leaders in customer centric innovation and transformation programs.  During our online information session you will get all the information you need. Sign up for one of our information sessions.

Personal intake

You decided to expand you horizons and learn all about leading your business to customer centric thinking. During a personal intake with advisors from the academic and business world, you will find out which skills you need to develop and which skills you have already mastered.


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Your modules

Depending on your personal study advice, you can choose various modules at Vlerick or Solvay. The lessons will all be in English, some are remote (online), some are in Ghent or Brussels.

Group session

After a few months there is a meeting with some members of the examination committee and other IMM participants. To get more insights into the examination, exchange experiences and broaden your network.

Personal guidance

You will receive information about the concluding practical case. A conversation with the professor (also your examinor) about the case will be in preparation for the final exam.

Examination Committee

A final presentation about your case. The jury consists of 2 professors and 2 businesspersons.


After successfully passing your assessment, you will receive an IMM-certificate. The IMM-certificate is positioned at the level 7 of the EQF (European Qualifications Framework – Marketing Director/Strategic Marketer). This is for example the NIMA C Marketing of the Dutch NIMA Institute.

Want to get your certificate to become a Meaningful Marketer? Contact us!



BAM Member: € 960 (excl. VAT)

BAM Non-Member: € 1200 (excl. VAT)

These prices do not include the modules of the Business Schools.