Who we are

The Institute for Meaningful Marketing is founded by BAM (Belgian Association of Marketing) and supported by the Belgian leading business schools Vlerick School of Management and Solvay Business School of Economics & Management (SBS).

The Institute offers a selection of courses to professionals with a minimum of 5 years of experience who want to power their skills in strategy, leadership, customer centric change- and innovation-management.

The Institute provides a personal guidance for determining your knowledge gaps and to help you selecting the relevant courses for becoming a meaningful marketer. Candidates can participate in a certification process.

Our purpose

We believe that every business can contribute to making the world a better place. In order to do so, you need the skills to lead the change. At Institute of Meaningful Marketing you can assess your skills, learn new skills and earn the certificate of leader in customer centric innovation and transformation.

Our Values

We empower marketers. We assess your skills, expand your skills and examine your skills. Our certificate of Leader in meaningful, customer centric innovation and transformation is your ticket to a meaningful and successful career.

The Belgian Association of Marketing (BAM) is the most important community of marketing and media specialists in Belgium. BAM’s mission is to transform marketing into a meaningful approach, Meaningful Marketing, which guides entrepreneurs, companies and organisations in their transformation towards customer centricity. BAM focuses on four areas: innovation technology, data, (digital) media and privacy. It does this by organising meaningful events, taking initiatives in collaboration with others, organising training and influencing policy (legislation, lobbying).

The Schools

Vlerick Business School is a triple-accredited, international business school in the heart of Europe – ranked number one in the Benelux for executive education and 15 in Europe. Each year we welcome 740 MBA and Masters students from 50 countries onto our world-class programmes in Brussels, Ghent, Leuven and Beijing. More than 8,500 executives from across the globe join our executive education and customised programmes. We have specific expertise in Digital Transformation, Entrepreneurship & Innovation, Healthcare, Energy and Financial Services. Our 22,000 alumni are active in businesses in more than 100 countries. Apart from our close ties to KU Leuven and Ghent University – and our strategic alliances with Peking University and University of Stellenbosch Business School – we’re constantly building our network of corporate partners across the world.

Part of the Université libre de Bruxelles, the Solvay Brussels School of Economics & Management (SBS) disposes of a vast amount of internal knowhow and, with its open architecture foundation is able to mobilize quite some resources, be it internal, external or even independent network organisations.

The Solvay Brussels School of Economics and Management is widely recognized in Europe as a major player for research and education in economics and management. Our mission is to produce pioneering research and to teach men and women how to become true leaders and entrepreneurs in their field, able to constantly adapt and shape the future.

Through robust academic content and real-life case study, the Executive Education practice of the SBS is the ideal way to discover and practice the various aspects of data management and business analytics (technical, analytical, the strategic and tactical business facets, communication, and project management).

Organised by :
Partners :

— The team —

Irene Personne
Personne Consulting

Dominique Vercraeye
Chosen Group

Claude Pecheux
EDHEC Business School

Benjamin Beeckmans
Solvay Brussels School of Economics and Management

Koen Van Impe

Elke Vijverman
Vlerick Business School

Patrick De Pelsmacker
Universiteit Antwerpen

Pascale Cambie
BAM Education