Who we are

The Institute for Meaningful Marketing is founded by BAM (Belgian Association of Marketing) and supported by the Belgian leading business schools Vlerick School of Management and Solvay Business School of Economics & Management (SBS).

The Institute offers a selection of courses to professionals with a minimum of 5 years of experience who want to power their skills in strategy, leadership, customer centric change- and innovation-management.

The Institute provides a personal guidance for determining your knowledge gaps and to help you selecting the relevant courses for becoming a meaningful marketer. Candidates can participate in a certification process.

The Schools

Vlerick Business School challenges you to always be a student, to keep on learning and to challenge the status quo. They teach you to lead with purpose and to turn knowledge into action. At Vlerick you become a pragmatic marketing professional, ready to tackle the challenges in this digital and ever changing world.

Solvay Brussels School of Economics & Management offers you a guiding hand throughout your career. They train business leaders and entrepreneurs with the ability to adapt to the ever-changing nature of Society and to shape tomorrow’s world. At Solvay you become well equipped, armed and ready to act. They set you up to build a marketing strategy that allows for current changes and for those of the future.

Our purpose

We believe that every business can contribute to making the world a better place. In order to do so, you need the skills to lead the change. At Institute of Meaningful Marketing you can assess your skills, learn new skills and earn a certificate to prove that you are an expert in the new Meaningful Marketing Movement.

Organised by :
Partners :

— The team —

Irene Personne
Personne Consulting

Dominique Vercraeye
Chosen Group

Claude Pecheux
EDHEC Business School

Benjamin Beeckmans
Solvay Brussels School of Economics and Management

Koen Van Impe
&KOO & BAM

Elke Vijverman
Vlerick Business School

Patrick De Pelsmacker
Universiteit Antwerpen

Pascale Cambie
BAM Education