Boost your career!

Become a certified leader in customer centric innovation and transformation. 

Why an Institute for Meaningful Marketing?

All companies and organizations need to accelerate their innovation and transformation journey. There is a tremendous shortage of high skilled professionals who can lead such innovation and transformation processes in a customer centric way.


This represents a huge opportunity for middle and senior managers to boost their career.


Guiding a company or organization towards customer centric innovation and transformation based on the meaningful marketing framework requires strong capabilities in leadership and innovation. That’s why BAM founded the Institute for Meaningful Marketing and developed this premium, strategic training with the support of the respected business schools Vlerick and Solvay.

  Your journey to certification 

Develop your skill set to advance your career and increase your value with our Certificate of Leader in meaningful, customer centric innovation and transformation.

Phase 1
Phase 2
Phase 3
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Partners :

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