Why does BAM develop a training in Leadership of meaningful, customer centric innovation and transformation?
The marketer thinks and acts customer-centric by nature, which makes him a great guide. But to lead the change, you need to be in the board room. Over the years, marketing has increasingly become a tactical role. In order to get strategic marketing skills back in the C-suite, we needed an assessment, education and certification for tomorrow’s leaders.
This led to the creation of the Meaningful Marketing Framework and to the creation of the Institute for Meaningful Marketing.
The first personal intakes will be held on 20 January 2021.
During the personal intake you will have a 1-to-1 session with 2 members of the examination committee. Together with you they will evaluate where your strengths are and which skills you need to improve to become a Leader in meaningful, customer centric innovation and transformation.
At the end of this session you will know which 3 modules you need to follow to register for the certification.